After almost an entire year of work-for home routines with many months still ahead of us, taking off or preventing the pandemic “Freshman 15” as well as reducing stress has never been more important for health and wellness right now. Technical advances have disrupted the global boutique fitness industry along with mega weight-loss companies like WW International, Medifast and the in-demand dieting app Noom resulting in digital fitness demand skyrocketing just as we head into the New Year and resolution frenzy.
Co-founded by Krissy Jones and Chloe Kernaghan in 2015, SKY TING is a community-driven yoga brand focused on reinventing wellness through a feel-good-do-good philosophy. Inspired by the art, design, and rich cultural diversity of downtown New York, Jones and Kernaghan have been on a mission to provide inclusive, accessible wellness anytime, anywhere, and for anyone via its subscription-based online yoga streaming platform.
Jones and Kernaghan’s innovative business tactics have grown SKY TING from an indie-NYC boutique darling to a worldwide phenomenon via their digital yoga platform – SKY TING TV now with subscribers in over 50 different countries. Their philosophy has worked as they have taken advantage of the new digital demand and subscription commerce norm to successfully grow their business.
Jones and Kernaghan shared ten key digital fitness trends they are predicting will carry over or take on greater importance in 2021. Here’s their forecast for the year ahead on how to enhance your routines. If you’re in the fitness industry, it might be worth adapting your tactics in line with how Sky Ting successfully pivoted to a “digital fitness, out-of-studio experience, and connected social fitness” platform.
See if this list resonates with your personal or your business wellness list for the year ahead.
- Try Shorter Classes Online – The duo received a lot of feedback about how difficult one hour classes are online. If time demands are holding you back, try shorter, snackable classes that are more accessible for integrating into work-from-home schedules and individual online attention spans. Expect the trend to grow.
- Find More Diverse, Convenient Fitness Options – We’ve all collectively exhausted an enormous amount of content in the past 10 months. This is posing issues as other platforms and Sky Ting’s students “are craving going deeper.” This fall the brand started offering short workshops and training sessions. In the new year, they’ll be introducing courses that deep dive into different topics and techniques. As more consumers become more comfortable with online fitness, the duo predict demand will be even greater for specialized self-care practices based on personal choices and tastes.
- Seek Out Virtual Relationships Within The Global Fitness Community – Since we are are such social animals, the longer the pandemic goes on and the less social contact we have, the need for community is deepening. Online classes and Zooms have allowed prospective new members to practice and participate regardless of a person’s geographical location. Even when the world opens back up, Jones and Kernaghan “foresee students wanting to continue to practice with teachers they love who don’t live near them.” The result is the increased importance of finding your niche global fitness community and a way to improve your emotional health.
- Try Yoga. It’s Growing In Popularity – With more individuals looking for new ways to relieve stress, individuals who were once intimidated to join an in-person group, especially a yoga class, are now willing to learn online from the comfort of their homes. The result is increased demand for yoga due to newfound virtual sense of inclusiveness, to keep fit and as a stress reliever.
- Participate In Interactive Classes As A Way To Build New Friendships- The strong desire for connection and community in this new, isolated age we’re living in is fueling Zoom components to the library of classes. The result is online class participants are feeling closer with students and instructors by engaging with each other in the same way that we might have in the past. It’s actually a way to develop new friendships.
- Experiment With The Family Fitness Trend – With new types of “family bubbles,” Jones and Kernaghan are seeing parents, kids, and even grandparents working out together. Expect to see more online classes geared towards the whole family. It’s worth trying.
- Add Structure To Your Fitness Routines – Sky Ting has released a limited “series” of classes geared around specific themes and is regularly seeing higher interaction and attendance those weeks. Jones and Kernaghan believe “we are craving guidance in the online fitness world (maybe because other streaming platforms’ suggested video options have trained our brains), and when we provide plans of what to do and when, participants are more willing to commit.” Find a routine and a system that works for you and helps you stay with the plan, it’s the best way to restart and reach your fitness goals.
- Give Audio Classes A Try – A lot of Sky Ting’s students shared with the co-founders that they “actually don’t look at the screen when doing their classes, they simply listen to the audio.” Screen fatigue is a very real thing and wellness brands will be adapting their content to have an audio only option.
- Incorporate Meditation/Breathwork Into Your Wellness Routine – Jones and Kernaghan are receiving extensive requests for classes to battle anxiety with more people starting regular meditation and breath-work practices. Expect to see increased content and this trend grow in 2021.
- Have More Fun – Finally, it’s the simplest advice but have more fun. Sky Ting is seeing happier clients who are achieving better results when they indulge in more cheerful content. The brand has found that subscribers who are drawn to their more lighthearted videos from the horoscope classes, Pyro Ting classes (cardio + yoga + fun), and dance party classes are more upbeat. Mix up your routine and content it will help you feel better and prevent monotony.
With the $631 billion global individual wellness market expected to grow 6.3% annually through 2021 and digital fitness projected to grow by 30% in the next 5 years, as individuals everywhere realize its effectiveness and convenience in place of gyms, it appears our fitness routines may be forever changed.